Biography
Experienced insurance professional with a strong background in sales leadership, KPI management, and insurer relations—well-versed in insurance product placement and portfolio development across individual medical and general insurance.
Agatha Alicdan, now serving as Director – Operations Excellence at InsuranceMarket.ae, has been an integral part of the company since 2016. Over her accomplished career, she has consistently delivered strong results across both general and medical insurance sectors. Beginning as a General Insurance Advisor, she swiftly advanced to General Insurance Unit Manager, a role she held successfully for over five years. In May 2023, she led the Retail Medical Unit before transitioning to her current leadership position. In her role as Director – Operations Excellence, Agatha spearheads initiatives to drive operational efficiency, optimize sales strategy, and enhance insurer partnerships. She oversees performance KPIs, champions technology integration, and identifies process improvements to elevate customer experience and business performance. With over eight years of industry experience, Agatha is recognized for her strategic thinking, leadership capabilities, and commitment to delivering tailored, high-impact insurance solutions.
Education
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Bachelor of Mass Communication, Pamantasan ng Lungsod ng Maynila
Areas of Expertise
General Insurance
Extensive experience managing a broad portfolio of general insurance products with an emphasis on customer-centric coverage.
Individual Medical Insurance
Skilled in delivering tailored medical insurance solutions for individuals in the UAE market.
Sales Strategy & Team Leadership
Proven track record in developing high-performing insurance sales teams and strategic sales planning.
KPI & Performance Management
Expert at implementing and analyzing key performance indicators to drive sales success and operational improvement
Insurer Relationship Management
Strong background in building and maintaining effective partnerships with insurers to ensure top-tier service and product offerings.
Process Improvement & Technology Integration
Committed to leveraging technology and process enhancements for increased efficiency and customer satisfaction.
