Work From Our Dubai Office

Reporting: Performance Vertical

Role Purpose

This is a high impact growth role with one clear mission. Turn traffic into revenue at scale.

The Product Manager will own conversion rate optimisation across all group websites and landing pages. Paid and organic traffic will be driven at scale into these experiences and this role is responsible for systematically increasing the percentage of visitors that convert into qualified leads and completed sales. Sitting at the intersection of performance marketing, communication strategy, UX/UI, data analytics, and CRO, this role will turn traffic into high-quality leads and revenue through fast, focused, and frictionless web experiences.

This is not a feature roadmap role. This is a commercial growth role. Success is measured in revenue uplift, conversion improvement, and commercial impact.

The role requires deep expertise in CRO best practices, experimentation, behavioural psychology, analytics, and rapid iteration. The Product Manager will work end to end from insight to hypothesis to test to rollout, in close partnership with design and engineering.

Own conversion performance across all websites and landing pages for the group of companies.

Act as the single point of accountability for visitor to lead conversion rates.

Design and run a structured CRO program across key journeys and landing pages, from hypothesis and test design to execution and analysis; focussed on continuous revenue growth.

Continuously test page layouts, messaging, CTAs, forms, and content hierarchy to lift conversion rates and reduce drop-offs.

Ensure every landing page is tightly aligned with campaign objectives, target audience, and business goals.

Identify friction points, drop offs, and behavioural bottlenecks across the funnel using quantitative and qualitative insights.

Lead rapid experimentation through A/B testing and multivariate testing at scale.

Use analytics and behavioural tools to diagnose funnel bottlenecks and identify improvement opportunities; interpret metrics such as CVR, CTR, bounce rate, scroll depth, form completion, and lead quality and turn them into concrete actions.

Work hands on with design and engineering teams to build, test, launch, and iterate experiments.

Work hands-on with heatmap and session replay tools (e.g., Microsoft Clarity, Hotjar) to understand real user behaviour; and with with CRO tools like VWO, Optimizely etc. to optimize conversion rates and build revenue.

Ensure learnings are documented, shared, and translated into scalable improvements.

Continuously optimise landing pages for paid traffic, organic traffic, and repeat users.

Ensure all websites and landing pages are always accurate, relevant, compliant, and up to date.

Own copy, layout, UX flow, forms, calls to action, trust signals, and micro interactions from a conversion perspective.

Champion speed, clarity, simplicity, and trust across all digital experiences.

Translate commercial goals into clear product requirements and execution plans.

Balance short term revenue wins with long term conversion compounding.

Collaborate closely with product, marketing, performance, SEO, analytics, technology and leadership teams.

This role has direct influence on group wide revenue performance.

The Product Manager has authority to prioritise CRO initiatives based on revenue impact.

This role is expected to challenge assumptions and push for evidence-based decisions.

Execution is end to end from idea to live result.

Conversion rate improvement across key funnels.

Revenue uplift directly attributable to CRO initiatives.

Increase in leads generated per visitor.

Reduction in funnel drop off rates.

Speed of experimentation and learning velocity.

Number of high-quality experiments launched and scaled.

Return on traffic at scale across paid and organic channels.

Website freshness accuracy and performance standards.

8-10 years of proven experience as a Product Manager or CRO Lead with direct ownership of revenue outcomes.

Demonstrated track record of materially improving conversion rates at scale.

Deep hands-on experience and expertise with CRO, analytics and behavioural tools; heatmap/session replay platforms (e.g., Hotjar, Microsoft Clarity, VWO, Optimizely etc.) and experimentation frameworks.

Strong understanding of user psychology, decision making, and behavioural triggers.

Comfortable working with high traffic environments and commercial pressure.

Strong ability to translate data into clear actions and execution.

Experience working closely with designers and engineers in fast moving teams.

Highly commercial mindset with strong attention to detail.

Ability to prioritise ruthlessly based on impact.

Obsessed with outcomes, not opinions.

Commercially sharp and data driven.

Relentless about improvement and learning.

Comfortable being accountable for numbers.

Hands on and execution-focused.

Strong communicator who can influence across teams.

High standards and ownership mindset.

What Success Looks Like

This role is ideal for someone who believes growth is engineered, not guessed, and who wants to directly own and drive revenue impact at scale.

Meaningful and sustained uplift in conversion rates across the group.Clear and measurable revenue growth driven by CRO.

A disciplined experimentation culture that compounds results over time.

Websites and landing pages that are always optimised, current, and commercially effective.

Experience Level: 8–10 years hands-on experience in SEO and Content Strategy

Role Overview

This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable organic growth. As an Organic & Content Specialist, you will own SEO, content strategy, and organic acquisition across all brands. This role demands a deep technical SEO skillset combined with AI-driven content optimization expertise, ensuring high rankings across traditional search engines as well as emerging AI-driven platforms and LLMs.

Your primary mission: Deliver organic revenue growth through data-driven SEO and content strategies, automation, and innovative approaches with respect to AI.

SEO Strategy & Execution

Own and execute on-page, off-page, and technical SEO strategies.

Drive organic traffic growth for primary keywords in Google, Bing, and other search ecosystems including AI.

Implement schema markup, structured data, and E-E-A-T principles to optimize for AI-powered search (Search Generative Experience, AI Overviews, ChatGPT plug-ins, etc.). Referring domains and backlinks.

Competition mapping.

AI & Automation Integration

Utilize AI tools (ChatGPT, Jasper, SurferSEO, Clearscope, etc.) for content ideation, optimization, and scaling.

Experiment with LLM SEO tactics: ensuring visibility in conversational AI responses (e.g., ChatGPT citations, Gemini content inclusion).

Content Strategy

Define content architecture and guidelines to align with customer journeys and conversion funnels.

Plan and manage a content calendar optimized for search intent and AI-powered SERP features.

Performance Measurement & Optimization

Track KPIs such as organic traffic, keyword rankings, CTR, engagement, organic conversions, revenues etc.

Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, and AI-powered analytics tools.

Cross-functional Collaboration

Coordinate with product, creative and marketing teams to ensure content consistency.

Partner with Tech teams for tag implementations, utm parameters, site speed, Core Web Vitals, and structured data optimization.

Experimentation & A/B Testing

Run experiments on headlines, meta descriptions, and content formats to improve CTR and conversions.

AI Future-readiness

Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.

Voice Search Optimization and multimodal content strategies (text, video, image).

Advanced hands-on knowledge of overall SEO - on-page, off-page, and technical SEO, dynamic rendering, and crawlability issues.

Experience using AI tools for keyword clustering, content generation, and optimization.

Tools mastery - Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Clearscope and other evolving tools with respect to SEO.

Familiarity with content optimization for Search Generative Experience (SGE), Google’s AI Overviews.

Strong skills in GA4, Looker Studio (Data Studio) for reporting and dashboards.

Understanding of HTML, CSS, structured data, canonicalization, and Core Web Vitals.

Strategic thinker with hands-on execution ability.

Strong analytical, performance-oriented and problem-solving mindset.

Excellent communication skills for cross-functional collaboration.

Adaptability to evolving SEO and AI trends.

Detail-oriented with a growth-hacker mindset.

Role Purpose

The Medical Claims Specialist is responsible for the accurate and timely review, assessment, and processing of health insurance claims in accordance with policy terms, internal guidelines, and regulatory requirements. The role requires strong analytical skills, attention to detail, and effective communication with policyholders, providers, and internal stakeholders to ensure fair and efficient claim resolutions.

Key Responsibilities

Review, assess, and process medical insurance claims as per policy terms and guidelines.

Verify claim documentation for completeness and accuracy; coordinate with providers, policyholders, and internal teams to obtain missing information.

Investigate and resolve claim discrepancies, rejections, and escalations.

Monitor and follow up on pending or unpaid claims to meet service-level timelines.

Maintain accurate and organized records of claims and related correspondence.

Requirements

Bachelor’s degree in Healthcare Administration, Business, or related field.

Experience in medical/health insurance claims, medical billing, or healthcare administration.

Strong analytical skills and attention to detail.

Excellent verbal and written communication skills.

Ability to work both independently and as part of a team in a fast-paced environment.

Familiarity with medical terminology and claims systems is an advantage.

Role Purpose: Drive profitable growth in General Insurance (with emphasis on Medical and Motor) by acquiring new customers and partners, expanding existing accounts, and delivering a best-in-class, compliant customer journey.

Key Responsibilities

Brand and Culture

Act as a professional brand ambassador for InsuranceMarket.ae, consistently demonstrating our values and a winning, growth-oriented mindset.

Prospecting and Pipeline

Identify and source new clients across general lines, with a focus on Medical and Motor. Build a strong, qualified pipeline and maintain an active prospect list in the CRM.

Log every interaction and activity in CRM with complete, accurate records.

Sales and Closing

Create and progress opportunities from first contact to bind; map stakeholders to influence and secure RFPs; uncover pain points and collaborate with internal teams to propose the best-fit solution.

Negotiate terms, close deals, and meet monthly and quarterly targets while ensuring a seamless, team-based customer journey.

Client Management and Retention

Deliver “Customer First” service at every touchpoint; handle inquiries and resolve policy, claims, and renewal issues promptly and professionally.

Retain and grow accounts by identifying evolving needs, cross-selling/upselling, and keeping clients informed of product or regulatory changes.

Renewals and Cross-sell

Own the renewal cycle for assigned portfolios; proactively secure on-time renewals and broaden cover to improve protection and retention.

Senior BDM Add-ons

Handle complex/multi-line deals, mentor junior BDMs, and contribute to quarterly territory/partner plans.

Success Metrics (KPIs)

New Business: GWP, policies bound, conversion rate (lead-to-quote-to-bind), average premium.

Portfolio: renewal retention, cross-sell/upsell ratio, NPS/CX feedback.

Activity: qualified meetings, proposals/RFPs influenced, quote TAT, CRM data completeness.

Compliance: complete documentation and zero critical audit findings.

Success Metrics (KPIs)

Experience: BDM 1–4 years; Sr BDM 5–8+ years in insurance/broker/aggregator or adjacent financial services in the UAE, with evidence of target achievement.

Skills: consultative selling, stakeholder mapping, negotiation, objection handling, and disciplined pipeline management; strong communication in English (Arabic a plus).

Tools: CRM proficiency and comfort with digital lead workflows; MS Office/Google Workspace.

Qualifications: Bachelor’s degree preferred; valid UAE driving license preferred; eligibility to work in the UAE.

Candidate Profile

Experience: BDM 1–4 years; Sr BDM 5–8+ years in insurance/broker/aggregator or adjacent financial services in the UAE, with evidence of target achievement.

Skills: consultative selling, stakeholder mapping, negotiation, objection handling, and disciplined pipeline management; strong communication in English (Arabic a plus).

Tools: CRM proficiency and comfort with digital lead workflows; MS Office/Google Workspace.

Qualifications: Bachelor’s degree preferred; valid UAE driving license preferred; eligibility to work in the UAE.

Individual Health Insurance Advisor – New Business

As part of our expanding Health Insurance division, we are seeking experienced and performance-driven Advisors to handle inbound health insurance inquiries and convert qualified leads into new business.

Key Responsibilities

1. Inbound Lead Conversion

Handle inbound health insurance inquiries generated through online platforms, digital campaigns, and referrals.

Conduct consultative discussions to assess customer needs and recommend suitable health insurance plans compliant with DoH, DHA, and MOH regulations.

Present accurate and transparent quotations, ensuring clients fully understand coverage options, benefits, and exclusions.

Achieve and exceed monthly and quarterly new business targets through high-quality lead conversion.

Maintain professionalism, empathy, and solution-oriented communication throughout the sales cycle.

2. Customer Experience & Relationship Management

Provide a premium advisory experience from initial inquiry to policy activation.

Ensure all interactions are clear, compliant, and customer-centric.

Deliver post-sale support, confirming policy details, documentation accuracy, and activation completion.

Build strong relationships with new clients to enhance retention and future cross-sell opportunities.

3. Compliance & Operational Excellence

Ensure full adherence to Central Bank of UAE and Health Authority compliance standards.

Accurately record all leads, quotations, and client communications within the CRM system.

Coordinate with underwriting and operations teams to ensure efficient policy processing and issue resolution.

Follow internal quality and data protection standards at all times.

Desired Skills & Qualifications

Education & Experience

Bachelor’s degree from a reputed university (mandatory).

Minimum 2–3 years of proven success in health insurance sales, specifically in managing and converting inbound leads within the UAE market.

Demonstrated achievement of sales targets and strong performance consistency.

Good understanding of UAE health insurance regulations and policy frameworks.

Technical & Soft Skills

Excellent English communication skills (verbal and written); additional languages are an advantage.

Strong consultative selling, negotiation, and closing skills.

Proficiency with CRM systems, quotation tools, and digital communication platforms.

Highly organized, detail-oriented, and able to manage multiple client interactions efficiently.

Self-motivated and target-driven, with strong follow-up discipline and time management.

Personality Traits

Confident, empathetic, and professional communicator.

Resilient and goal-oriented, thriving in a fast-paced, target-driven environment.

Team player with integrity, adaptability, and a commitment to continuous improvement.

As a Business Analyst / Senior Business Analyst within the Product function of our digital insurance business, you will play a key role in shaping, launching, and optimizing innovative insurance products and digital experiences. You will work closely with Product Managers, Designers, Engineering, Operations, Underwriting, and Compliance to turn business needs into clear, actionable requirements that fuel scalable, user-centric digital insurance solutions.

This is a strategic role suited for an experienced analyst who understands the intersection of business goals, user needs, and digital product delivery, and can lead cross-functional alignment from concept to launch and beyond.

Key Responsibilities

Product Discovery & Definition

Collaborate with Product Managers to define product goals, value propositions, and success metrics.

Facilitate stakeholder interviews, customer research, and competitor analysis to inform product roadmaps.

Translate business objectives and customer pain points into well-defined product requirements, user stories, and acceptance criteria.

Research and analyze industry trends and customer feedback to identify areas of improvement.

Requirements Management

Lead end-to-end business analysis for new features and product enhancements across digital journeys (quote, buy, renew, claim, etc.).

Lead requirements gathering, user research, and stakeholder workshops to inform product strategy.

Develop functional and non-functional requirement documents, process flows, and business rules that support digital product delivery.

Drive backlog grooming, prioritization, and sprint planning sessions with cross-functional teams.

Cross-Functional Collaboration

Act as the primary bridge between business, product, tech, and design teams, ensuring clarity, feasibility, and alignment.

Work with UI/UX teams to ensure user experience considerations are embedded into product requirements.

Support QA and UAT by validating test cases against acceptance criteria and facilitating issue resolution.

Data Analysis & Insights

Analyze customer behavior, process data, and product performance to inform prioritization.

Assist in creating dashboards and KPIs to monitor product adoption, conversion, and experience gaps.

Process & Product Optimization

Use data insights, customer feedback, and operational metrics to identify optimization opportunities.

Contribute to backlog grooming, sprint planning, and product performance reviews.

Recommend and drive continuous improvement in digital processes and product operations.

Leadership & Strategic Contribution

Mentor junior BAs and contribute to BA best practices and frameworks within the product function.

Participate in go-to-market planning, internal training, and documentation to support product launches.

Support vendor evaluations, solution design workshops, and partnership integrations.

Key Qualifications

Bachelor’s degree in Business Administration, Computer Science, Engineering, or a related field. MBA is a plus.

7+ years of relevant experience in business analysis, preferably within insurance, fintech, or digital platforms.

Experience working in Agile/Scrum environments with cross-functional product squads.

Demonstrated success in contributing to or leading digital product development initiatives from ideation to launch and scaling.

Core Skills

Strong knowledge of product discovery, Agile/Scrum methodologies, and digital delivery practices.

Familiarity with customer journey tools (e.g., Miro, Figma) and backlog management systems (e.g., JIRA).

Proficiency in using tools like Jira, Confluence, Lucidchart, Figma (for flows), Excel, and analytics platforms.

Ability to work independently and influence stakeholders at all levels.

Familiarity with API-based products, data mapping, and digital insurance platforms is a strong plus.

Excellent verbal and written communication skills; able to distill complex information clearly.

Understanding of health or general insurance products (quote, bind, issue, claim).

Experience working in regulated environments or with compliance teams.

Comfort working in ambiguous, fast-evolving startup-like environments.

Product mindset with a focus on outcomes, not just deliverables.

Insurance domain expertise is highly desirable.

Why Join Us?

Opportunities for professional growth and exposure to end-to-end product development.

Work at the forefront of digital insurance transformation in the MENA region.

Be part of a high-impact product team driving innovation in customer experience.

Flexible, collaborative, and diverse team culture.