Kris Fade Joins InsuranceMarket.ae as Brand Ambassador, Marking a Bold New Chapter
Some milestones deserve more than applause. They deserve reflection.
At the Theatre of Digital Art (TODA), nestled in Souk Madinat Jumeirah, InsuranceMarket.ae marked 15 years of Alfred, not as a nostalgic look back, but as a confident declaration of intent for the future. The evening brought together leaders, partners, colleagues and friends who have been part of a journey built on trust, consistency and purpose, shaped by long-term collaboration at every stage.
What began years ago in a small apartment has grown into a platform trusted by hundreds of thousands across the UAE. Not through shortcuts or noise, but through showing up every single day and doing the right thing, especially when it mattered most.
The energy in the room was unmistakable. Calm confidence. Pride without arrogance. And a shared belief that the journey is only just beginning.
That is why the unveiling of Kris Fade as InsuranceMarket.ae’s brand ambassador stood at the heart of the evening.
Kris Fade is more than a media personality. He is a homegrown cultural icon. Built in the UAE, for the UAE. His journey mirrors Alfred’s in powerful ways. Starting with belief and ambition. Staying consistent when others chased shortcuts. Building trust through authenticity and connection with the people of this country. This collaboration is not about fame. It is about alignment. Two homegrown stories shaped by shared values, resilience and a long-term view.
The evening also featured familiar voices and faces that have been part of Alfred’s journey over the years, adding warmth and continuity to the celebration.
Ultimately, what defined the night were the people behind the brand. The team that turns vision into execution every day. The partners who believed early. And the policyholders who trusted Alfred when protection stopped being theoretical and became deeply personal.
If the first fifteen years were about proving what is possible, the next fifteen will be about redefining what greatness truly means. New ventures and New technology. Bigger responsibility. Higher standards.
This was not a pause.
It was a signal.
Alfred is only getting started.
