In an exciting and monumental achievement, InsuranceMarket.ae has proudly acquired the naming rights of the iconic Mashreq Metro Station on Sheikh Zayed Road for the next ten years. This significant milestone cements the brand’s standing in the UAE and reinforces its commitment to connecting with and supporting the community.
A Symbol of Innovation and Partnership
The Dubai Roads and Transport Authority (RTA) has been actively seeking collaborations with the private sector to promote public-private partnerships, which fuel the UAE’s dynamic growth.
Abdul Mohsen Ibrahim Kalbat, CEO of RTA’s Rail Agency, remarked on this powerful collaboration:
“The Authority is always keen on establishing successful partnerships with the private sector due to its vital role in stimulating economic growth. This collaboration with InsuranceMarket.ae serves as a model for a successful public-private partnership, contributing to the benefit from the Authority’s projects and initiatives.”
This move marks InsuranceMarket.ae as a pioneer in the insurance industry, becoming the first and only insurance platform to have its name featured at one of Dubai’s prominent metro stations. It’s a proud moment for the company and a powerful symbol of its growth and industry leadership.
Connecting People – Both On and Off the Tracks
Since its founding in 1995, InsuranceMarket.ae has been focused on connecting individuals with the right insurance solutions to make life easier and safer. This ethos aligns perfectly with the Dubai Metro, which connects thousands of passengers daily across the city.
Speaking on this occasion, Avinash Babur, Founder and CEO of InsuranceMarket.ae, reflected:
“Having one of Dubai’s iconic metro stations dedicated to our brand is monumental. Just as the metro connects people across Dubai, we are dedicated to connecting our customers with the right insurance solutions, making their lives safer and more convenient.”
With this station renaming, InsuranceMarket.ae is extending its visibility beyond its digital and industry presence. The InsuranceMarket Metro Station will be a daily landmark for thousands of commuters, further embedding the brand in the fabric of the UAE community.
What’s Next? The Transformation Begins
Starting in September 2024, the RTA will begin renaming the station across all signage, both inside and outside. This change will also be reflected in RTA’s public transport apps and onboard audio announcements, ensuring that the InsuranceMarket Metro Station becomes a well-recognized feature of the city’s transport network.
This milestone is more than just a name change—it is a testament to the evolution of InsuranceMarket.ae as a trusted and essential partner for residents and businesses in the UAE. The next decade is set to be a defining era as the company continues to engage with the UAE community in new, innovative, and meaningful ways.
A Community-Oriented Brand
For InsuranceMarket.ae, this partnership goes beyond visibility—it’s about building long-term relationships with the community. This new era signifies InsuranceMarket.ae’s unwavering commitment to ensuring that the UAE’s residents are protected and informed with the right insurance solutions, while continuing to be a key player in the nation’s ongoing development.
With the InsuranceMarket Metro Station as a proud beacon for the brand, this collaboration marks a bold step forward for the company as it strengthens its bond with the UAE public.
Final Thoughts
The renaming of the Mashreq Metro Station to InsuranceMarket Metro Station is a milestone that reflects the company’s growth, vision, and dedication to serving the UAE. With this achievement, InsuranceMarket.ae is not just looking towards the next decade of innovation and success—it is actively shaping it, one station at a time.
