Oman Insurance is a long-standing, leading insurer in the UAE and GCC, with a pedigree of providing quality insurance products and services since 1975. In the nearly 50 years that have followed, they’ve become synonymous with security and peace of mind to their policyholders, as well as impressing with their innovation and in future-proofing of their exceptional foundations and footprint in the region.
And it’s reflecting on those amazing achievements that has led the company to rebrand. “Peace of mind” has new-found prominence as it’s the new name for the brand: ‘Sukoon’. Reflected in the region’s 3 most widely spoken languages, Arabic, Urdu, and Hindi, the name is a smart choice as it will translate across to its customer base which is culturally diverse. The peace of mind concept is further reflected in the brandmark of two hands coming together: giving a connotation of security, protection and togetherness. The company unveiled its new name and corporate logo on October 6, 2022 in some style by emblazoning it on the iconic Burj Khalifa.
Commenting on the rebrand, Abdul Aziz Abdulla Al Ghurair, the company’s Chairman said: “With a vision to develop local expertise and a solution to protect people, my father Abdullah Al Ghurair launched Oman Insurance in 1975, almost half a century ago. A lot has been achieved and much impressive progress has been made in all these years to prepare ourselves for the future of insurance. Today, the company is amongst the best, strongest and most customer-centric insurers in the region. It is the right time for us to reflect these changes and our values in a new brand.”
Jean-Louis Laurent Josi, CEO of Sukoon said, “In the last 3 years, we carried out extensive market research and brought together some of the world’s best-in-class rebranding experts to guide and advise us. We have gone through several focus groups, interviews, and surveys. We have tested dozens of names, logos and colours to finally select Sukoon. This rebranding represents a new, exciting chapter for us following our successful transformation in the past years, centered around building a rock-solid company and delivering an unrivalled quality of service to our 800,000+ clients.”
“Sukoon is a new starting point where leveraging our foundations, we will develop an exceptional insurance platform with the objective of providing an unmatched customer experience and unrivalled insurance expertise in the region. We will achieve this by investing massively in our transformation with dozens of projects in the pipeline focused on digital, partnerships and international development, notably with our Lloyd’s syndicate,” he concluded.
So, What Does This All Mean For Oman Insurance Customers?
The rebrand has no impact on existing insurance contracts and the coverage they provide. Sukoon is a registered trademark of Oman Insurance Company P.S.C., which remains the company’s legal name. As such, all registered products, customer and partner agreements and contracts remain in place and unaffected.
Under usual contract terms and conditions, all policy covers and related documents will remain valid until expiry as per the standard terms and conditions. If you are an Oman Insurance customer who has purchased a product before the launch of Sukoon, upon renewal, you will receive your policy documents with the new branding.
Has the company been acquired, and have they changed their senior management?
No, the company has not been acquired. This change is a pure re-brand with the sole objective of reinvigorating and refreshing the company’s image and nothing more. The primary stakeholder in Oman Insurance/Sukoon remains Mashreq bank. The company’s Chairman, Members of the Board and Executive Committee remain unchanged and will continue to shape the strategy and steer the organisation into the future just as it has been doing so previously.
Can Existing Portals Be Accessed With The Old Or The New Domain Name?
The company’s portal names and domains have been updated in line with the new name. By visiting sukoon.com/digital-services, users are able to view and access all its portals.
The company’s medical app ‘myOIC’ for claim reimbursement and servicing requests is now known as mySukoon. Existing users with the ‘myOIC’ app on their mobile devices should be prompted to refresh it on launching the app. There are no changes in its functionalities.
Will payment methods be affected (direct debits etc)?
No, since the company’s legal name remains Oman Insurance Company P.S.C, there is no need to create new or amend existing direct debit arrangements.
How Does InsuranceMarket.ae See This Change As An Existing Partner Of Oman Insurance?
Oman Insurance has long been a valued partner of InsuranceMarket.ae and we have thousands of satisfied customers insured under the various contracts they offer. We congratulate them on their successful re-brand, which has a widespread appeal to the diverse cultural market here in the UAE, and look forward to continuing to work with them as they embark on this new chapter of their illustrious history.