When it comes to fulfilling your grocery and shopping needs, Viva Supermarket in Dubai is a name that stands out. VIVA is not just another supermarket; it’s the FIRST UAE food discounter in the region, operating on a unique discount model that offers the highest quality products to its customers at the lowest prices.

Since its inauguration on February 28, 2018, at the Grand Avenue Mall, Viva Supermarket has served the communities with a simple yet powerful promise: “FRESHER. CHEAPER. BETTER.” 

This article will explore what makes Viva Supermarket a shopper’s paradise and why you should consider making it your go-to shopping destination.

Viva’s Exclusive Brands and Product Quality


Viva Supermarket takes pride in offering exclusive brands that meet or exceed national brands in taste, quality, and price. Over 80% of their products boast European Product Quality, ensuring you’re getting the best of the best. 

Viva Supermarket also serves as a neighbourhood store in localities with a dense residential footprint. Beyond food products, they also offer a variety of non-food products, like detergents, body care items, cat food and more, to cater to a larger section of consumers. They regularly feature selected non-food products on special offers, giving customers more value. 

If, for any reason, you’re not 100% satisfied with a product, Viva will replace it or refund your money. This commitment to quality and customer satisfaction sets them apart from the competition. They also have a weekly offer where you get big discounts on a variety of products every week. 



Viva Supermarket lives by the motto “FRESHER. CHEAPER. BETTER.” This promise is at the heart of everything they do, ensuring a consistent and reliable customer shopping experience. Let’s delve into what makes Viva Supermarket stand out in these aspects.


One of the key elements of Viva’s promise is freshness. Viva Supermarket takes freshness seriously by managing its supply chain carefully. They handpick high-quality products and monitor the shipping process to ensure your shopping is always fresh. The cold chain is never broken during transportation, guaranteeing the quality and freshness of the products. 

Viva also partners with various growers, including local farms, to offer fresh, in-season produce. When you shop at Viva, you’ll experience the difference in the freshness of the products.


Viva Supermarket’s commitment to providing cost-efficient shopping is evident in its approach to pricing. They continuously work on maintaining low prices through efficient operations and direct sourcing.

By negotiating with suppliers and reducing unnecessary middlemen, they save money without compromising quality. Viva’s 100% private label range allows them to purchase in volume, further lowering procurement costs and passing on the savings to their customers. This dedication to cost-efficiency ensures that you get the best value for your money.


Viva Supermarket believes in offering a shopping experience that is better in every way. They carefully select products based on taste, quality, and ingredients to make your shopping hassle-free. Their stores are clean and spacious and prioritise hygiene and safety. 

With centrally located stores, Viva is always closer to you, making your shopping experience convenient and enjoyable. Every small difference they make adds up to a big impact on the store and your wallet.

Tips to Keep in Mind when Visiting Viva Supermarket in Dubai


Here are 10 tips for those exploring Viva Supermarket in Dubai to make the most of your shopping experience:

  • Plan Your Visit: Before heading to Viva Supermarket, make a shopping list to ensure you get everything you need. Planning ahead can save you time and help you stay organised.
  • Check Special Offers: Keep an eye on Viva’s special offers and promotions. Every two weeks, selected non-food products are available at rock-bottom prices. Don’t miss out on these great deals.
  • Sign Up for the Newsletter: To stay updated on the latest offers and promotions, sign up for Viva’s e-newsletter. This way, you’ll receive notifications about new discounts and products.
  • Explore the Exclusive Brands: Viva Supermarket offers a range of exclusive brands that meet high-quality standards. Try out these exclusive products, as they often provide excellent value for your money.
  • Fresh Produce Section: Viva is known for its commitment to freshness. Visit the fresh produce section for various in-season fruits and vegetables. You can trust that the products are of top quality.
  • Quality Assurance: If you’re ever dissatisfied with a product you purchase, remember that Viva has a quality guarantee. If you’re not 100% satisfied, they’ll replace the product or refund your money.
  • Shop for Non-Food Items: In addition to groceries, Viva Supermarket carries a variety of non-food products. Explore these aisles for household items, personal care products, and more.
  • Cost-Efficiency: Viva is committed to offering competitive prices. Take advantage of their cost-efficient pricing by looking for Viva’s private label products and promotions that save you money.
  • Clean and Spacious Stores: Enjoy your shopping experience in Viva’s clean and spacious stores. You can shop comfortably and easily; hygiene and safety are top priorities.
  • Locate the Nearest Store: Viva Supermarket aims to be closer to you. Find the nearest Viva store to your location to save time and reach your shopping destination conveniently.

Remember, Viva Supermarket is more than just a grocery store; it’s a place where you can enjoy a shopping experience that is fresher, cheaper, and better. By following these tips, you can make the most of your visit and take full advantage of the great deals and high-quality products Viva has to offer in Dubai.


Viva Supermarket in Dubai is more than just a place to shop; it’s a shopper’s paradise. With a commitment to freshness, affordability, and an overall better shopping experience, Viva Supermarket has redefined how we approach grocery shopping. 

Their exclusive brands, community-centric approach, and dedicated management team all contribute to their status as a top choice for shoppers in the UAE. If you’re looking for quality, affordability, and a convenient shopping experience, Viva Supermarket should be at the top of your list. 

About Author

Hanna Rico

About Author

Hanna Mae Rico is a skilled content writer. With a bachelor's degree in English Language Studies, Hanna has spent over three years working in the digital marketing industry. Her versatility shines through her ability to captivate audiences with lifestyle, travel, and other engaging topics. Her love of written words and her innate ability to transport readers to different places make her a true wordsmith.