Liv, the UAE’s first digital bank launched by Emirates NBD, has made waves in the banking industry with its latest offering – instant personal loans without any fees. This limited-time promotion aims to provide young professionals and digitally-minded consumers with a convenient and accessible banking experience. 

In this article, we will explore the details of this innovative product and the features that make Liv a pioneer in digital banking in the UAE.

Instant Personal Loans with No Fees

Liv App


Liv’s no-fee personal loans are designed to cater to the evolving needs of customers in the UAE. With the Liv app, eligible customers can apply for and receive instant personal loans without the burden of additional fees. 

This streamlined process eliminates the need for lengthy paperwork and in-person visits to traditional bank branches. Instead, customers can conveniently apply for a loan through their smartphones, making the entire experience faster and more efficient.

What sets Liv apart is the absence of fees and the attractive interest rate of 8.99% per annum. This competitive rate ensures that customers can access funds at a reasonable cost, making it an appealing option for those needing financial assistance. Additionally, Liv offers flexible repayment terms ranging from 12 to 48 months, allowing borrowers to choose a duration that suits their financial situation and goals.

Liv App


Eligibility and Refund

Customers must meet certain criteria to be eligible for this no-fee personal loan offer. First, they should not have an existing personal loan with Liv. This requirement encourages new customers to experience the benefits of Liv’s digital banking services while attracting potential borrowers who are dissatisfied with their current banking relationships. 

Additionally, customers must have a minimum salary transfer of AED5,000 ($1,360) to their Liv account for at least three months. This criterion ensures that Liv’s customers are actively engaged with their banking services and establishes a level of stability and reliability.

What makes Liv’s offer even more enticing is the refund of fees charged during the promotional period. Customers will receive their fee refunds within the same month, ensuring a truly fee-free experience. This commitment to transparency and customer satisfaction sets Liv apart from traditional banks, where fees often go undisclosed until later stages of the loan application process. Liv’s no-fee policy saves customers money and builds trust and loyalty among its user base.

Targeted at Young Professionals and Digitally Minded Consumers

Liv recognises that its target audience consists of young professionals and digitally-minded consumers who value convenience and efficiency. By providing a fully digital banking experience, Liv caters to the preferences of this demographic. 

The Liv app offers a user-friendly interface with intuitive features, allowing customers to manage their finances on the go. From checking account balances to making payments and applying for loans, the app provides a seamless and hassle-free banking experience.

Liv’s Commitment to Innovation

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, emphasised Liv’s commitment to innovation. He stated, “Liv continues to introduce first-in-the-market innovative products to its platform, solidifying its position as the unrivalled champion of digital banking in the UAE.” Liv’s dedication to pushing the boundaries of traditional banking has positioned it as a leader in the digital banking space.

Liv App


Gamified Rewards and Innovative Products

Liv has already introduced several groundbreaking products that set it apart from other banks in the UAE. The Bonus Multiplier Account, for instance, adopts a gamified structure that rewards customers for their loyalty. By providing a three per cent increment on their monthly salaries, Liv incentivises customers to stay engaged and committed to the bank.

Furthermore, Liv offers the Money Ahead Deposit. This unique four-month fixed deposit provides customers with up to four per cent interest upfront on day one instead of waiting until deposit maturity. These innovative products demonstrate Liv’s dedication to offering market-leading services that cater to the evolving needs of its customers.

A Redefined Banking Experience

Pedro Sousa Cardoso, Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, acknowledged that Liv addresses the need for a redefined banking experience in the UAE. He stated, “Liv empowers customers who are looking to have an alternate banking account and relationship in the UAE with some of the most innovative products and services in the market.” By providing a simpler and more accessible banking experience, Liv aims to attract customers seeking a fresh approach to banking.


Liv digital bank’s launch of no-fee instant personal loans via its app in the UAE marks another milestone in the realm of digital banking. By offering competitive interest rates, flexible repayment terms, and refunding fees during the promotion, Liv demonstrates its commitment to providing a seamless and customer-centric banking experience. 

With its innovative products, gamified rewards, and focus on digital accessibility, Liv continues to be at the forefront of digital banking in the UAE, empowering customers and redefining traditional banking norms.

About Author

Hanna Rico

About Author

Hanna Mae Rico is a skilled content writer. With a bachelor's degree in English Language Studies, Hanna has spent over three years working in the digital marketing industry. Her versatility shines through her ability to captivate audiences with lifestyle, travel, and other engaging topics. Her love of written words and her innate ability to transport readers to different places make her a true wordsmith.