Here at, we’re always looking for ways to innovate and deliver that bit extra. For us, the journey doesn’t stop with the purchase of an insurance product, although that’s our forte and what we’re famous for: it’s all about the added value that being one of our customers brings!

Our Values

We like to give back to our customers in more ways than one. It’s about sharing and caring and that’s why we’re distinctly different. We give our time so you save yours, and if you’ve spoken to one of our Personal Shoppers, you’ll know they go the extra mile to help you get the deal that’s right for you. 


We also invest a lot of time in our online offering: building blogs and writing website content that’s easy to read and digest, and talks about “what’s hot and what’s not” in the insurance world; as well as providing useful hints and tips to help demystify technical terminology. Because an investment in knowledge always pays back in interest, and we love it when our customers are interested in what we have to share with them!


Your Value

We know that nowadays it’s all about time and money, and we love to save you both! We also recognise that it feels good when you’re rewarded for your loyalty, and getting something “exclusive”. That’s why we collaborated with myAlfred, a fantastic online portal that brings you deals and discounts that are only accessible to customers.


The Value-Add

By registering with myAlfred, you’ll be able to browse the “virtual shelves” of our myRewards zone: a “cyber shopping mall” of big-name brands such as AsterOnline, FitBit, Bloomingdales, Danube Home, Noon, Namshi, JustLife and many more! From home improvement to home cleaning, gadgets to groceries (with names like ElGrocer, Zomato & NowNow) and hair care to healthcare, there really is something for everyone, and with over 80 partners representing savings of more than AED 8000, it’s a “savings experience” from the comfort of your sofa!


Here’s how you get it
So, what are you waiting for? Don’t delay, sign up today! Registering with myAlfred couldn’t be easier. Here’s how…….

How to sign-up to myAlfred?

myAlfred login screen

  1. Click on the unique link sent to your email or visit
  2. Sign-Up to myAlfred by entering your name, email and phone
  3. Verify your email address!
  4. Voila! Enjoy your Rewards! 

How can I report if a promo code is not working?

  1. In the event that an offer is not working on the partner website, let us know by e-mail at  [email protected]
  2. Please note that Partners’ offers, terms and conditions may be subject to change by the supplying company, and therefore may differ from those mentioned in the offer detail section of myRewards

Trouble logging in? Email us at [email protected]